With a strong entrepreneurial spirit, Ruby has been running small businesses since 1997. Over the years, she discovered that accurate, real-time bookkeeping is the foundation of a successful and sustainable business. Without it, managing operations can feel like navigating a roller coaster — full of unexpected twists and turns.

Ruby’s journey into bookkeeping began in the early 2000s when she became a partner in her family’s plumbing business. Through diligent financial tracking and process improvements, she played a key role in growing the company from a one-technician operation to a thriving team of ten in just a few short years. It was only after they started consistently tracking their finances that the business saw rapid and stable growth — a lesson Ruby never forgot.

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Today, Ruby brings that same dedication and insight to other small businesses. She thrives on understanding the bigger picture, fine-tuning processes, and helping entrepreneurs make informed decisions with confidence. For Ruby, bookkeeping isn’t just about numbers — it’s about empowering business owners to grow and succeed.